FOR IMMEDIATE RELEASE: 3/27/08

THE SEXY, SOPHISTICATED WORLD OF BEAUTY
AWAITS INDUSTRY PROFESSIONALS AT THE LARGEST
& LONGEST RUNNING BEAUTY SHOW

NEW YORK -- Tens of thousands of beauty and spa professionals from around the world will meet April 27-29, 2008 at the Javits Convention Center in New York City to see the latest in products, services, technology and education at the 2008 International Beauty Show -- the largest and longest running professional beauty event in the country. Last year, the event attracted more than 50,000 licensed professionals eager to learn new skills and purchase products.

'IBS New York 2008 promises to deliver the most valuable and most unforgettable experience yet,' said Dana Lupton, Group Show Director, IBS New York.'

Here's a rundown of this year's highlights:

*For the first time ever, the co-location of Wella's Future Vision New York '08 with IBS. On Sunday, April 27 at 6:30 p.m., attendees can join the renowned Nick Arrojo, Christopher and Sonya Dove, and the Vidal Sassoon team for a night of education, passion and inspiration.

*The popular, high-energy IBS Main Stage which is back in a big way as electrifying performances and demonstrations will be given by some of the top celebrity artists in the world including Nick Arrojo, Rodney Cutler, Vivienne Mackinder, Patrick McIvor, Martin Parsons and the Scruples Design team of Trent Day, Mia Liguori McHugh and William Whatley.

*More than 125 skill-building educational classes in haircutting, color, styling, makeup, nails and business taught by some of the most talented and recognized names in the industry are available free of charge with paid show floor admission.

*Access to hundreds of the biggest and best beauty companies from around the world who exhibit including Clairol Professional, Farouk USA Systems, Wella, Sebastian Professional, Graham Webb, Nail Tek, Paramount Companies, OPI, Essie, Turbo Power, Petrucelli, and many more.

*Co-location with the International Esthetics, Cosmetics & Spa Conference (IECSC), the largest spa show in New York allows IBS New York attendees complimentary access to the exhibit hall featuring spa and skin care exhibitors including Repechage, Eminence, Bioelements, DermaMed, Physiodermie and numerous others.

* Worldwide media attention as hundreds of journalists representing newspaper, magazine, television, radio and internet outlets visit to report on new products and the latest trends.

'There is no question that this year's show is set to be the most exciting one yet for beauty professionals,' Lupton adds. 'We have an exciting line-up of industry experts plus a whole new element as we welcome the co-location of Wella's Future Vision '08 New York event. I am confident attendees will walk away armed with the newest beauty products available from our exhibitors and be inspired by our lineup of industry icons on the stage and in our classrooms who will share the latest techniques and trends.'

For more information and to register to attend, please visit www.IBSnewyork.com.

Produced by Questex Media Group, Inc. and presented by American Salon and American Spa magazines, IBS New York is the largest and longest running professional beauty event in the country. IBS New York and IECSC are for professionals only and reach a wide cross-section of participants from beauty and spa product manufacturers and distributors to salon and spa owners and managers, hair stylists, hair colorists, estheticians, makeup artists, nail technicians, dermatologists and massage therapists.

CONTACT: Michelle Mitchell, 216-706-3733 or mmitchell@questex.com

Editor's Note: Qualifying editorial members of the media are welcome to attend IBS New York free of charge. We also appreciate pre-show publicity. Contact Michelle Mitchell should you need photos from last year.